Most Search Engine Optimized (SEO) Press Release Ever: Tips for Building the Perfect SEO Press Release

To create the most Searched Engine Optimized press release ever, Bill Balderaz of Webbed Marketing, the Columbus, Ohio Search Engine Optimization agency (http://www.webbedmarketing.com/columbusohioseo.html), recommends using your most important keywords in the first sentence of the press release.

"In creating the most Search Engine Optimized press release ever (http://www.webbedmarketing.com/mostsearchengineoptimizedpressreleaseever.html), we focused on creating a release with our most important keyword phrase-- 'most Search Engine Optimized press release ever' into the copy. We also make use of related phrases, like 'tips for creating SEO news releases' and 'how to write a Search Engine Optimized media release.'"

Balderaz explained that he also included photos of his dogs, chickens and children in the release. "Uploading pictures greatly increases pickups of Search Engine Optimized press releases," added Balderaz. "Cute kids and animals are some of the best pictures to include," he said.

"In addition to focusing on the content and photos, we released the most Search Engine Optimized press release ever on PRWeb, although we have also used Webwire," he said. He also mentioned ClickPress, 24-7 PressRelease.com, and PRLeap, in case there is anything to the concept of latent semantic association. He mentioned that all of the above online newswires were useful in getting Search Engine Optimized press releases indexed in Google News and Yahoo! News.

"Search Engine Optimized press releases are things that should be written in the passive voice," Balderaz added.

He explained that a well search engine optimized press release must be found by your online influencers, consumers and the media. "No one goes to Google News and searches on 'Webbed Marketing' and not many bloggers have a Google alert set up for the term 'Webbed Marketing.' But influencers, bloggers and the media do search newswires for news on 'Search Engine Optimization' and 'SEO'. Over time, this release will also be indexed in the main search engine indexes. As people search for 'Most Search Engine Optimized press release ever', this press release should rank well."

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Google Adds Image Ads to Image Search

Google - now with more ads!

Google Image Search will soon produce picture-based ads, Google announced Monday. Just as web searches from Google.com produce text advertisements on the right-hand side of the results page, ads will also be incorporated into Image search results.

There is a "direct connection" between image search and commerce, R.J. Pittman, product management director, said at an event held at Google's Mountain View headquarters. "If we can align the nature of the images from the advertisers with the nature of the images from Image Search, it will help users find more of what they're looking for. You'll see that these renderings show a fairly seamless user experience rather than just a stack of ads across the top."

No word on when the ads will debut, but while I was checking Image Search this morning to see if the ads were showing up yet, I found a nice little way to waste time.

Google Image Labeler is a game of sorts that consists of nothing more than looking at images and suggesting possible keywords, but Google pits you against other users and alerts you when you've matched on certain terms, making it oddly addictive. It actually launched back in 2006, but I only just stumbled on it.

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Bayshore Solutions Designs SEO Friendly Site for Castion

Web site design and search engine optimization provider Bayshore Solutions teamed with Castion to develop the wastewater treatment company's corporate website located at www.castion.com. Bayshore Solutions implemented award winning website technology with the site to give it an appealing design and a solid structure that lends towards search engine friendliness.

Bayshore Solutions, search engine optimization (SEO) friendly web design by Bayshore Solutions was integrated with their content managed system which allows for easy updates and is set up to feature pages for careers, FAQ's, product catalog, image gallery, and an audio/video gallery.

"Bayshore's project management was top-notch. We stayed on schedule and budget while developing a very easy-to-use site for our clients, we believe that our SEO strategy and web implementation will help us get the most from our internet marketing effort," said David Delasanta, Senior Vice-President, Director of Marketing CASTion Corp.

"Today, In order to move forward in business, companies must position themselves to be leaders in their industry," said Kevin Hourigan, CEO of Bayshore Solutions. "By developing a solid and very visible online presence, Castion has done just that. We're extremely excited to see how this helps them grow their business," said Hourigan.

About Bayshore Solutions:
A leading Internet Strategy and Execution firm, Bayshore Solutions is a full-service company offering award-winning capabilities in web design, interactive marketing, e-commerce, e-mail marketing, search engine optimization and internet application development. Founded in 1996, the
Tampa Web site design company has delivered custom Web applications to over 1,500 clients in 54 countries. Bayshore Solutions integrates technology and Internet marketing services to ensure measurable results for clients. For more information about our web site design and Internet marketing services firm, visit www.bayshoresolutions.com.

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SEO & iFrames: A Glimpse at What Search Engines See

I like to think of iFrames as little windows on websites that content peaks through. It's not really on the page, but is being displayed to the user as an element of that page and more often than not, blends seamlessly into the surrounding design.

From your browser it can be difficult to determine if content is on-page or is being displayed through an iFrame, but from an SEO or search engine perspective, it is oh-so-evident.

Two iFrame Scenarios: Your Domain and Theirs

As an SEO, under most conditions I would recommend that my clients NOT use iFrames to display text/content on their pages. In the end, unless there are very specific circumstances, having on-page content is the most beneficial to the website in terms of search engine optimization.

But what does it really mean for SEO? There are a two scenarios I would like to discuss here. First of all, when the content displayed in the iFrame is from another site/domain. And secondly, when the content is from the same domain, but a different file.

When the Content is Theirs

This one's pretty simple. When the content displayed on your site through an iFrame is from another domain, your site does not benefit from this content. Even though it's being displayed on your pages, it still is being pulled from another source and does not live on your domain. I've seen this happen when a company's blog is being hosted on another domain and is being pulled to the main domain through an iFrame. Even though the content is unique and exclusive to that company, their site is not benefiting from the frequently updated and content-rich resource.

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Google kills Anonymous AdSense account

Google has murdered the AdSense account run by one of the web's most influential anti-Scientology sites.

Yesterday, the search giant cut off all ads served to Enturbulation, a fledgling site dedicated to promoting activism against the Church of Scientology and all its related organizations. This could have something do with the nature of the ads Google was serving. Many of the Google-driven ads funding the anti-Scientology site were paid for by the Church of Scientology.

"While going through our records recently, we found that your AdSense account has posed a significant risk to our AdWords advertisers," read Google's letter to Enturbulation, a kind of home base for the now famous Anonymous movement. "Since keeping your account in our publisher network may financially damage our advertisers in the future, we've decided to disable your account."

Of course, it's not Enturbulation's fault that Google was serving the site pro-Scientology ads. AdSense automatically chooses ads based on a site's content. And like any AdSense advertiser, the Church of Scientology has the power to ban its ads from individual domains.

Google did not respond to our requests for comment. But it should be noted that the company's new AdSense policies say that partner sites may not include "advocacy against any individual, group, or organization."

That said, Google's terms and conditions also prohibit "any action or practice that reflects poorly on Google or otherwise disparages or devalues Google’s reputation or goodwill." And this isn't always enforced. The Register, for instance, is an AdSense user, and it doesn't always champion Google's every move.

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SEO and Meta Tags

Every search engine uses it's own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website's place in the search result pages depends on it's calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.

These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.

The Title Tag

The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That's why it has to be given the utmost importance while search engine optimization is the consideration.

It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search.

Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational.

The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.

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