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Boston, MA (PRWEB) April 7, 2008 -- Search engine marketing firm iProspect today published the iProspect Blended Search Results Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that in the case of news, image, and video results, search engine users click specialized content within general search results more than they do within vertical search results.

Within the last year Google, Yahoo!, and MSN have all begun returning "blended" results for some percentage of the searches that users conduct, where a combination of one or more specialized search result types, such as news, images, and videos, appear along with traditional Web pages on the search results page. Prior to Google's launch of what it initially called "Universal Search" in May of 2007, such specialized content was only returned as a result of a specifically targeted "vertical" search.

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