Google is one of those weird companies that develops products first and worries about making money later. Some products are fantastically profitable while others just suck up cash. And that's probably why the financial community isn't overly excited about today's Google Friend Connect announcement.

"From a financial perspective the impact will be immaterial, at least for the foreseeable future," says Clayton Moran of the Stanford Group Company. "A lot of [Google's products] have yet to find a revenue model."

That's not to say the service is without strategic significance.

Google Friend Connect essentially lets users carry their social networking data to smaller sites that aren't traditionally considered "social networks." The service also lets webmasters introduce social and interactive features by plugging in some code. The announcement keeps Google in the social networking game -- both MySpace and Facebook made similar announcements last week -- but it's not likely to be a cash cow in the immediate future. On the conference call this morning, Google execs left out the part about how the service will make money. Instead, they talked up the competitive features.

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