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The Most Powerful SEO Tactic: Simplify, Simplify, Simplify

The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible.

When you are dealing with a non-SEO type, use the 30 second rule: explain it clearly in 30 seconds or less. If it takes you longer than that, your chances of getting them to understand what you are saying have gone down dramatically.

The key then, is to figure out how to net things out into higher level business concepts. This starts with understanding the perspective of your audience. The explanation you might offer the CEO are probably different than the one that you would offer the CFO. The CEO may want to understand strategic impact, and the CFO will likely want to understand financial impact.

Ten killer, but oh-so-simple explanations

1. Why link building is important: "Link building is important because links behave like votes for your site. The more votes you have the better your rankings will be. This is why Amazon ranks more highly than other sites selling books (e.g. Joe's Book Store)."

2. All links are not created equal: "Search engines value the relevance of the link highly. Links from unrelated sites don't hurt you, but they don't help nearly as much as links from a relevant site. Also, a link from Amazon counts more than a link from Joe's book store, because Amazon itself has more links pointing to it.

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