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With Google reporting a 30% growth in its Paid Search profits for early 2008, the time is right to execute a strong pay-per-click plan. Fathom SEO has released a new Guide detailing 10 tips to successful Paid Search marketing.Cleveland (PRWEB) May 5, 2008 -- What do multi-million-dollar companies have in common with small start-up businesses? Many are investing huge dollars in Paid Search, a thriving trend in Internet marketing. But as more and more marketers get involved in this competitive race for online traffic, how does a business stand out among the crowd?
In its new Guide "Paid Search Best Practices: 10 Tips to SEM Success," Fathom SEO offers guidance on how to execute a well-planned Paid Search campaign. From setting up tracking results and refining keyword lists to A/B testing and using proper coding techniques, the Guide is a glimpse into this growing world of pay-per-click.
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