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In a world where standard yellow phone books are becoming an archaic afterthought (why look something up, when one can just Google it and have all of the information in a few seconds?), company executives are vying for a place at the top of the search engine rankings. The closer they are to the top, the more traffic will be driven to their websites and the more money they can potentially make from new clients. This is where the search engine optimization (SEO) companies come to the rescue.

As more and more companies come around to the idea of using the Internet as a marketing tool, an entire industry is being created to meet the demand. Unlike traditional advertising vehicles, such as TV, radio and billboards, Internet advertising is an extremely affordable an effective way to draw new customers to your business.

In a world where standard yellow phone books are becoming an archaic afterthought (why look something up, when one can just Google it and have all of the information in a few seconds?), company executives are vying for a place at the top of the search engine rankings. The closer they are to the top, the more traffic will be driven to their websites and the more money they can potentially make from new clients.

For example, a Google search for "NYC Pizza Shop" netted around 456,000 results. At 10 results per page, there are 45,600 pages of search query matches. Since Internet users are unlikely to look through them all, usually the pizza shops on the first page will get called the most. To be sure, the difference between being on the first page and the second page can be staggering.

However, most search engines do not allow companies to buy a spot at the top of the list. Instead, individual businesses have to earn their spots in a natural way. This is where the search engine optimization (SEO) companies come to the rescue. By utilizing certain SEO techniques, SEO marketing companies can help clients to land on the first page of a search engine query. The demand for these kinds of services are so high, SEO companies are struggling to keep up.

"Our customer base is growing at a rate of 40 percent per month," said Shawn Bishop, CEO of RankPay. Bishop cited word of mouth and referrals as the main sources of new RankPay clients.

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