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The Technology Behind Google Rankings

The Google Blog posted their third entry on how Google rankings work. This write up is more about the technology behind their ranking system. I'll bullet point some of the key points for you all:

  • Google has technologies in crawling and indexing pages.
  • They try to associate concepts to pages, even if those concepts aren't clear from the language on the page.
  • Google makes a distinction between "between important and less important words in the page."
  • Google also looks at the "freshness of the information on the page."
  • Google has a spelling suggestion system
  • They also have an advanced synonyms system
  • And also a strong concept analysis system.
  • Google uses localization systems (geo-location)
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